Project Moneyball: An Oral History Of How Yahoo Built A Native Ad Plat
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Maybe you were playing the field too. More often than not, people ask me about entertaining a return visitor when they felt the connection might evolve into something more substantial than a few dates.
So, maybe you went out with the person, had a really great time, enjoyed great conversation, had a lot of chemistry, perhaps were even on the cusp of a relationship … and they left without warning. I have always taken the viewpoint that people are complex, ever-changing creatures. Most people are looking for love, just not all the time. Men and women date with different intentions.
With that, people operate in the dating scene with varying levels of openness to legitimate connection. Timing really does wreak havoc sometimes. Since communication is always the start of anything solid, clear the air first. Ask why they left things the way they did.
And then take a beat to think about their response. If they want back into your life, they have to earn it. Bottom Line Is pulling a disappearing act of some sort selfish? Will said person always be this way? Never forget, if a ghost comes back as a zombie, you suddenly have the agency again.
Her relationship column appears on Yahoo every Friday. To ask her a question, which may appear in an upcoming post, send an email to jen. Ads showing up in streams. We already have our search ads.
We can get millions of ads. Figure out what they look like, build it, have a way of onboarding advertisers. Panama was a big, large project, with operating teams and steering committees. With [Moneyball], we had the luxury that we could start from scratch.
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I came to Yahoo a little over two years ago after being at Google for eight and a half years. And at Google I joined as an associate, pretty much right out of college. It was Marissa who recruited me. From the beginning, the notion with Moneyball was that it would involve a small group of people doing something really important in very little time.
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And then you can go back to whatever you were doing before. Marissa called a few of us into a room and said all these people were pitching her proposals: Her instinct is that the way the best things get done is to get 10 engineers into the room and tell everybody else to get out of the way.
At the start, nobody was sure where the effort might go. I saw the Moneyball movie on a Saturday.
It was a small team, mostly engineers, a couple of product managers including myself. They drafted 18 people, total. Can you come in? But please, take the mindset: Moneyball is an example.
It started from her being very clear about which problem she wanted us to solve and setting up a set of parameters. Then we started building stuff, engaged with her on an ongoing basis, and ended up shipping something that was good.
While we were working in a war room, we were not by any stretch of the imagination a secret project that nobody knew about. At FYI, which is the weekly company-wide gathering, Marissa and myself explained to the entire employee pool what we were doing and why we were doing it. It turned out that other Yahoo staffers supported the effort, no green baseball cap required.
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Normally a sales team would prefer to have more than a week to prepare. The one time that we used the hat was with Marissa. We needed a decision on what we were going to be calling Moneyball externally and it had been challenging to get all the stakeholders in a room to make that decision.
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