Online Dating: Identity Verification Puts An End To Catfishing | HuffPost Canada
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Most often, being catfished may result in a broken heart and a bruised ego for the victim, but sometimes, these sophisticated scams can result in million dollar losses.
You could do a Google search on someone, but revealing information may not appear on the first few pages of Google results, and you could miss crucial information that could make or break your date. A Google search may turn up some useful details, but it will likely not reveal important information such as whether they have a criminal record, or felony and misdemeanour charges or worse - a wanted fugitive.
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Some online dating sites have built in checks to verify authenticity of profiles, using complex algorithms that are able to detect fake profiles by spotting patterns of what a fake profile is like. Social media sites like Twitter, Facebook and Instagram have long offered profile authenticity of public figures and other celebrities by adding a checkmark next to their name to confirm the legitimacy of the account.
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However, identity verification is a much-desired feature that is still missing on many social media services today, including online dating and on most mobile dating apps. There are already many solutions in the identity verification marketplace for online dating companies to tap into. And several dating sites such as Zoosk and Badoo have already started tackling catfishing head on, by incorporating some form of verification feature into their services.
Online Dating: Identity Verification Puts An End To Catfishing
Dating sites can provide verification features as a 'premium' service to users, giving them the option of a safer and more assured way of dating if they choose to opt for it.
Daters can also voluntarily authorize themselves to go through an identity check against criminal records and other authentication fields, that way they can be cleared without any privacy laws being violated. Trust is key in the world of online dating, and without it, the industry may be one swipe away from losing credibility and trust from consumers. Intelligent Matchmaking We continuously fine-tune our matchmaking algorithm to deliver the most relevant and active singles based on your preferences.
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Expert Profile Advice Putting together a first class profile is a really important part of online dating. However, picking the right words or taking that perfect photo can sometimes be a little tricky.
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